How Can Solopreneurs Promote Their New Blog Posts?
Have you ever wondered how someone can publish a new blog posts and get traffic from all walks of life?
Especially with those that only publish a new blog post once a month.
Did they conjure the spirit of Merlin the Magician to magically attract a bunch of people to their blog without even trying?
Ok, I’m being silly but there must be something they’re doing that you’re not, and believe me it’s where they focus most of their energy.
The fact of the matter is that there are hundreds and thousands of resources that you’re probably not tapping into.
You might just share your posts on Facebook, Twitter, and LinkedIn and just leave it at that.
Other’s of you may just be commenting on different blogs within your niche for couple of days a week and even though those bloggers or reciprocating back, you’re still not getting the multitude of traffic you want.
These are definitely great strategies but as you know this is not enough.
You want to put most of your time promoting your content so that it can get noticed and reshared throughout the internet.
There’s quite a few strategies out there and you want to make sure your goal is to be everywhere your target audience is.
So let’s make you into a clever promotion machine by upping the ante a bit.
“Blogging is not a business by itself. It is only a promotion platform.” ~ David RisleyClick To Tweet
I had an epiphany early this year.
I found out that the more I promote, the more traffic and email subscriptions I got even though I started publish less blog posts.
Yes, you heard right.
I was publishing once at week for 2 years and I plateaued. My traffic only got to a certain point and that just wasn’t enough.
On top of that, I was reading, sharing, commenting, and mentioning on at least 6 blog posts a day.
One thing I have to say is that doing this did help me get over a traffic hump, but it just wasn’t enough.
How many of you can relate to this?
You’re putting in all of this work, but yet you’re not getting the results you want.
So what do you do?
Well, I found that applying the 80/20 rule for blogs can be your answer.
That is, promote your blog posts 80% of the time and publish them 20% of the time.
Now the question is what resources can you use to promote your blog posts more often?
Let’s jump into some strategies you can incorporate on your day to day promotion grind.
Don’t worry, they will not take a lot of your time!
Some of you may be using a couple of the following strategies like commenting and sharing on social media.
That’s great if you’re consistently doing this, but if you’re still not reaching your goals, then maybe you want to rethink your promotion schedule.
You may want to add other promotional strategies or work smarter (Especially if your press for time).
1. Commenting and Sharing
When I first started blogging one of the first things I was taught was to comment on blogs that had commentluv premium installed?
It has an incentive that whenever a visitor leaves a comment on your blog, they can choose from the last 10 blog posts that backlinks back to their blog.
Imagine if you left comments on a high influencer’s blog that gets a lot of traffic who has commentluv premium installed on their blog.
Can you imagine the amount of people you will expose your blog posts to?
There’s a lot of people who love reading the comment section and your valuable comment can get noticed and as well as your blog posts.
So definitely do a search on google or on social media for blogs within your niche that has the commentluv premium plugin installed.
Here’s a couple of example of bloggers who left comments on my blog.
If you want more information on what commentluv premium offers, check out the blog post Attract More Target Traffic With CommentLuv Premium where I talk about other vital benefits for your blog.
So how do you do a google search for commentluv enabled blogs?
There’s a couple of ways to do this. You want to come up with a few keywords (topics you’re interested in) to put in the google search bar. Here are two ways to enter your search
- Keyword + “Commentluv is Enabled”
- Long Tail Keyword + “Commentluv is Enabled”
If you want to purchase Commentluv Premium for your own blog, then you can click on the CommentLuv button below to purchase for $87.
2. Email Marketing
If you have a list of email subscribers this is one of the easiest way to promote your content.
But yet, building an email list is overlooked!
If you’re over 30 years old, a lot of you can still remember the rolodex.
For all of you youngsters out there that don’t know, this was the old fashion way of maintaining your business contacts.
It was a time consuming manual process to contact your list of business contacts but this is how many did it back then.
But now we have something called the email autoresponder to maintain your list as well as add new subscribers from your blog.
You can use the email autoresponder to write prewritten messages to be sent out once someone opts into your site. This creates an automated way to build relationships and get sales conversions.
You can also send a broadcast to everyone within a list or all of your lists if you choose to. I tend to do this for online webinars I send to my lists.
So what email autoresponder you can use?
I use AWeber and I have been using them since 2012. They have made a lot of improvements through out the years which made it easier to maintain my lists.
So if you’re interested, they offer a 30 day Free Trial for you to test out. Below is my Affiliate link. Click on it if you want to get started
3. Social Media
Social Media has taken the world by storm.
It’s a great way to connect with your friends and family as well as make new friends.
The world has become smaller for the fact that you can communicate with others on the other side of the world.
Many small and large businesses has taken advantage of what social media has to offer.
So how can you use it as a solopreneur promote your blog?
Well it’s not as easy as just sharing your link to the masses.
You want to find a specific target audience that will be glad to read each blog post that you publish as well as share it.
One way that got me to a great start was joining blogging groups based on my niche.
But you don’t want to join just any group.
You want to find a couple of groups that are active as far as interaction, commenting and sharing each other’s blog.
Once you find your supportive circle of friends, then it gets easier for your blog content to be shared among them as well as their social media peers.
My top social sites to share on are Google+ and Twitter.
These are my go to sites because I’m on these sites more as far as reading blogs and interaction as oppose to the other social sites.
But you have to find the sites that you’re most comfortable with and stay consistent with them.
4. Automated Share Tools
Who want’s to keep manually sharing tools?
This can get tedious after a while.
Especially if you have 100 different places you share your blog posts.
There’s always a smarter, more convenient way to share your valuable content with your target audience.
And that’s with using automated share tools.
They enable you to share your blog posts among some of the most popular Social Media Sites automatically so that you don’t have to do the tedious work all the time.
And there are a plethora of tools that you can use.
Two tools that I use are Buffer and Revive Old Post.
Buffer allows you to schedule your posts on certain days and times so that you can focus on other vital tasks that needs to get done.
I have set this up not only for my own blog posts but also for my blogging friends who write content that relates to the problems of my target audience.
There’s both a free and paid version of Buffer. I signed for the paid version which also has a feature to where you can share images.
I tend to share images with quotes and my blog address from time to time which has helped me to brand myself.
You can click on the button below if you’re interested in using Buffer.
Revive Old Post is a wordpress plugin that allows you to chose how far you want to go back for older blog posts to automatically share on Twitter.
You’re also given the choice of the frequency of how often you want your posts to be shared per day.
I chose blog posts that are not older than a year old and I have it set up to share them 3 times a day.
There’s both a free version and a paid version with this as well.
I chose the paid version because it allows me to share my posts on other social media sites besides Twitter.
So if you’re interested, you can click on my affiliate link below to get started with Revive Old Post.
5. Blogging Communities
One thing I stressed in previous blog posts is to connect with other bloggers.
Social Media is a great place to start looking for bloggers within similar niches as you, but also there are a plethora of blogging communities you can take advantage of.
There are 5 main blogging communities I use and they are:
For you to get the best out of blogging communities you must be quite active.
I made a point to read and share 2 or 3 blog posts a week from each one although it can be quite challenging sometimes with my schedule.
From my own experience, once the members get to know you, they will definitely return the favor of sharing and commenting your posts.
I get the best reciprocation from other bloggers from kingged.com members. As a result this is where I get most of my referral traffic.
It’s up to you to decide which site works best for you.
Once you get into the rhythm of being active and supportive, you will definitely appreciate the results and be looked upon as an authority in your niche.
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6. Guest Posting
Although I haven’t done any guest posting this year, I still highly recommend it.
It’s another way to attract the audience of other bloggers who are in similar niches.
They could be other bloggers like you and/or people who are looking for solutions to their most frustrating problems.
If you were to start guest posting, you want to come up with content that’s similar to the message of the blogger is trying to convey.
That way, you’ll have a better chance of the blogger accepting your offer to write for their blog.
In many cases, the owner of the blog will allow you to leave a link back to your blog as well as social networks that you are a part of.
This will definitely open the gates to more traffic back to your blog.
One of the best things you can do before getting into guest posting is to have some type of direction that will lead you into reaping the rewards from it. My friend Julian Sakanee wrote a great guest posting guide called How to Guest Blog: The Ultimate Step-by-Step Guide that you should definitely read.
7. Content Curation Platforms
If you don’t know what content curation is, this is where people collect their favorite content from all over the internet, put it together, and publish it in different formats.
Like with guest posting, you open more opportunities for yourself to get your content exposed to many people who share curated content that have thousands of readers monthly.
As a result, you’ll get the following:
More Social Shares
More Email Subscriptions
I’ve actually just started using this strategy of using content curation platforms.
The goal is to find different content curated content each day that relates to new blog posts and past blog posts I’ve published.
There are two sites that I just started using which are Sniply and Scoopit.
Sniply has a Free 14 Day Trial. Once it’s up you have a choice of 3 monthly payment plans. If you’re interested in getting started with the 14 day Free Trial go ahead and click on the button below.
Scoopit on the other hand has both a Free Version and Paid version (Annual Payments). Click on the button below if you want to check out Scoopit.
8. Expert Roundup Posts
Writing Expert Roundup Posts is one of the most convenient ways to get free traffic.
Expert Roundup Posts are basically you getting the opinions or “expert advice” of different bloggers based on their experience and who are in similar niches.
One thing that I do have to admit is that they are a lot of work to put together.
But although it can get tedious, one vital task you must continuously do is network with other bloggers whether directly or indirectly.
If you’re consistently doing this, many of them will be open to participate in your expert roundup posts.
Once you get it organized and complete, make sure you let the participants know.
9 times out of 10 they will share your roundup posts with their audience whether it be with their email list or social network.
Within my last Expert Roundup Post I added a link to twitter to be shared as well as a mention to let each individual know that the post was shared.
As a result I’ve gotten 300 shares within 2 days and 103 comments altogether which isn’t too shabby.
9. Paid Advertising
The fear of paying to advertise any of my blog posts had me miss out on getting more traffic and above all email subscribers.
Is this something you have?
Yes, there are a lot of free ways of getting those results, but using paid advertising is definitely something to not overlook.
One thing I suggest is to use it mainly for product or service reviews. If you’re promoting a product that you’re using yourself and an affiliate of, then it would be a great opportunity to write a review of it and share your affiliate links.
This will give your audience and trusted email subscribers a chance to purchase any products or services you promote.
Now what can you use for Paid Advertising?
I’ve used Facebook Boost, Facebook PPC, Twitter PPC and Solo Ads.
Facebook Boost gives you the choice to promote your blog posts to all members of your Facebook Page, their friends, or both.
PPC (Pay Per Click) allows you to pic a certain target audience to market to. For example, stay at home moms between the age of 35 and 45 that live in certain states or countries.
Once you figure out who your audience is, you set up a payment plan with the source (Facebook, Twitter, etc. ) and create an ad.
Each time someone clicks on the ad, you get charged. In the past I’ve gotten the clicks down to 15 cents per click and 10 dollars limit per day which panned out quite well for me.
You can find PPC on Facebook, Twitter, and other social media sites.
With Solo Ads, you can pay someone to advertise whatever you promote to their email lists. Using this strategy has helped me get 60 email subscriptions within 2 days.
But remember, you want to make sure that their email list lies within the target audience you want to promote to. One popular Solo Ad site (also known as ad swaps) I’ve used in the past was Safe Swaps.
One of the best ways to get the attention of other bloggers is through Mentions.
Whenever I share a blog post I make sure that I mention the author of the post to let them know that I shared their post on social media.
Through many of my connections, other bloggers who visited and read my blog posts reciprocate the same.
Going back to point #1 of this post, adding this action will definitely help to increase traffic back to your new blog posts.
My goto sites for sharing are Twitter, Google+, Facebook, LinkedIn, and Pinterest.
In order to mention each blog post you read and share, you will use the following format (with the exception of LinkedIn)
@username or @name of author
In LinkedIn the format is:
+name of author or name of author
For each format, the name of the author will pop up. I usually write a brief description of the blog posts with the mention to give a better idea of what the post is all about.
Overall, this creates an indirect, genuine way to connect with successful bloggers that can also help you spread the word about your blog posts.
When it comes to your blog, you want to spend most of your time promoting.
Yes, it’s very important to create valuable blog posts that’s going to attract specific returning visitors to your blog, but you want to be able to put your posts in front as many people that are within your target audience.
If you want to get more traffic back to your blog, you want to start promoting everyday using different strategies, or picking a couple of strategies and using different tactics within each strategy.
This is just 10 strategies just to get you started.
There are a multitude of others that you can use. I plan to write more on promotion in future posts so that you can have an arsenal of resources that will get you the best targeted traffic.
Now It’s Your Turn!
Promotion is vital when it comes to your blog posts and it’s important to make it an everyday habit.
Please share how do you promote your new blog posts.
What resources do you use?
Are there any that you recommend?
What were the indicators that you need to improve your promotion?
Please leave your comments below and share this posts with your peers. I look forward to read them!
How Can Solopreneurs Promote Their New Blog Posts?