SEO Friendly Blog Post: 12 Tips Crafting a Perfect SEO Blog Post
Crafting an SEO friendly blog post saves your promoting energy.
What is SEO blogging?
What SEO blogging is your blog posts are optimized and ready to get indexed by Google. It’s a not an overnight thing, but SEO blogging is like when you’re going to the gym and trying to build some muscles.
Ignoring SEO is an option to choose from. I used to ignore SEO, coming up with random topics and talks about stuff that nobody is searching for…
Because I didn’t want to learn SEO, a simple excuse. Another would be Google keeps changing their algorithm, a blame.
Today I learned to never ignore SEO while also consider helping Google achieves their mission statement…
…making your site useful.
SEO friendly blog post, not only save your promoting energy and also, save more money on advertising.
You get free traffic via SEO in the long run by crafting blog post optimized, Google loves.
But how do you craft a perfect SEO friendly blog post?
These SEO crafting techniques…
…won’t disappoint you.
Before we’re getting to the meat, these tips are a combination of the most healthiest Korean dish, it’s called…
…Bi Bim Bap.
Neil Patel from QuickSprout, Brian Dean from Backlinko and Derek Halpern from Social Triggers… love them dish.
Below are yours 12 tips on how to optimize blog post for SEO…
1. Do a Long Tail Keyword Research, Before Writing a Blog Post
Guessing which keywords people’s searching for is not as accurate as when using Google Keywords Planner.
This tool provides monthly searches of a specific search term for you to aim at.
This is why focusing on long tail keywords, a better way to communicate with your readers.
Long tail keywords such as “how to lose weight” out-performs keyword “weight loss” that do not provide much information to people that need lose weight.
That’s one of the common sense reasons and if you want more reasons definitely check out the link above – why focusing on long tail keywords.
Here’s how Neil Patel identify information keywords and commercial keywords…
Identify between information keywords and commercial keywords, an example of an information keyword “how to lose weight fast”
…another examples of a commercial keyword “weight loss pills”.
Information keywords, people might not be ready to buy and still want more information. But commercial keywords, these groups of people are most likely to buy products you offer.
You want to mix both commercial keywords and information keywords to make an SEO friendly blog post…
- People want more information before they buy which is information keywords,
but if a sale article, only focusing primarily on selling without providing extra information…
…it’s hard for people to decide, should they buy the product?
Neil Patel has a more thorough article’s explaining information keywords and commercial keywords you want to check out.
Bottom line: Do a keywords search, to craft a great SEO friendly headline for your blog post.
2. SEO Friendly Headline: Crafting an Understandable Headline
A simple way to craft an SEO friendly headline is to use one of the best SEO tools I recommend in this post.
They have a clear instruction on how to craft an SEO friendly headline…
In the tool when crafting your blog post headline,
If the red light of the tool is still showing, then it needs improvement. However, if green light shows up, your blog post headline is good to go.
But this is how you can do it manually, just in case the plugin might get remove in the future…
Here’s how you can use the Skyscraper Technique by Brian Dean to craft a high converting headline that get more people to click onto your blog post:
Your goal is to create a keyword rich headline.
- Go to BuzzSumo and type in your keyword, an example of the keyword “how to lose weight fast”
- Get ideas from the top shared articles.
3. Blog Post Structure, When Writing an Article, Why?
To save time, if you look Neil Patel recent publish articles. Neil is able to publish fresh and lengthy content daily.
If you look at Neil Patel articles, Neil talks on a variety of topics and the structure of his posts are all the same.
Google loves fresh content and length is also one of the Google ranking factors.
But if you’re struggling on even make a great post for a week, that’s fine.
Derek Halpern from Social Triggers, and Brian Dean from Backlinko, they’re more focusing on promoting 1 piece of content and do not choose to produce more content.
But if you want to create more fresh content that Google loves, and save time!
Have a structure before you write an SEO-friendly blog post or any type of blog post and it looks something like this…
Most professional writers are able to write without having a structure, they just put up Microsoft Word and start typing.
Follow your own structure and make a perfect SEO blog post in a very short period of time.
4. SEO Friendly Blog Post: How to Write a Killer Opening…
Brian Clark from CopyBlogger recommends starting by asking a question and CopyBlogger has a complete step-by-step on 5 Ways to Open your SEO Friendly Blog Post Intro with a Bang!
… you need to check out the post by Brian Clark, it’s simple a 5-steps process:
- A question,
- follow by a quote,
- use the word “imagine” or “picture this”,
- tell a story using analogy, metaphor or simile
- Cite a proven and shocking statistic.
There are different ways of engaging your readers and more importantly…
…go straight into the meat to solve their problems.
Here’s an example: Let say I was searching for “How to lose weight fast” at Google….
Then, I click the top results with an article called “3 Steps How to Lose Weight Fast, Based on Science”
After that, as a reader, I’d go straight to the point and scroll all the way to the first steps of the post.
…skipped the intro.
Which means, as a writer…
This might be another approach that you could use by keeping the intro short, then jump right into the meat.
5. Small Headings: Need to Effectively Utilize
Heading to structure the information throughout your blog post. This is not just important for SEO friendly blog post…
…but it’s vital to your real readers.
Imagine this, a book without the table of content, just purely, simply, all text.
Would you be interested in reading?
So as a writer’s writing an SEO friendly blog post, headings are important to help your readers understand the idea of a paragraph.
Also, help Google to grasp the main topic of each heading.
To make your article scan-able, use subheadings and also adding keywords throughout a few of your subheading,
but not all of your subheadings.
6. Small Paragraph: Learn How Authority Nutrition uses It
Small paragraph helps readers to read easier. It’s best to copy the legendary.
Authority Nutrition is great in chucking the big paragraph into small paragraphs. It looks so evenly spread out and make their article super easy to scan.
If you check one of the Authority Nutrition weight loss blog post now, it’s eye-catching, small chunks of paragraphs, easy to scan and clean.
7. Decrease Bounce Rate: Use Signal Words
Bounce rate, the lower it gets, the better. Why?
Because your readers are willing to stay on your article and read everything you shared.
If you could check out the first article I did, List Building 101: How to Make Money Online by Building an Audience
The bounce rate of this article was 56.04% for the first few weeks.
In the article, I didn’t think of using any signal words but instead I was totally focused on sharing the insights.
And if I knew using signal words would help decrease bounce rate, I’d use.
Here are a few words:
- First of all
- Moving forward,
- For this reasons,
Many more signal words you can use…
Hence, it clearly helps your readers that you are coming to the conclusion of what they want to know most.
8. Have you Messed Up your SEO Friendly Blog Post? Check again…
There are 2 types of personality when they want to get something done.
First is the one focuses on perfectionist, the other is the one that just wants to get it out there,
…then fix their mistakes.
I’m one of them but luckily, I’ve recently come across an article from Traffic Generation Cafe by Ana Hoffman…
…she’s admitted that she is a lousy writer and so do I… but seems like we’re getting things done pretty quick.
Ana has put together a great step-by-step on how to write a great article you need to check out.
9. Minimum 300 Words Per Article to get Index by Google
Minimum 300-words per article is a myth… but If you think about it.
This myth is use for encouraging writers to write a more detail post and provide more information for people to solve their problems.
A myth is clear out of your mind.
Here’s recommended content length to get index by Google If you want to get index by Google,
Let put all the facts and science stuff aside, here’s a short article that’s ranking #3 for the keyword “twitter headline size”.
One obvious reason, this post solves people problems really quickly by just showing the number 1500x.
Then… people happy with the result, they share the article and the more traffic coming to that article,
Google will boost the ranking for that article.
Unless Twitter changes the size of their headline, then this article become useless. Otherwise, the ranking of this article will just constantly stay on Google #1 page.
Note: If you want to compete with this post by Pauline Cabrera. All you have to do is copy the content but avoid plagiarism.
Then promote the heck out of it, either free method or online advertising would be another fastest way to get traffic.
Finally, Google based on these #200 ranking factors will boost your site up the sky. Keep in mind Google might have another 500 ranking factors that we don’t know.
Bottom line: Stick with a simple rule and always try to produce content with a minimum of 1,600 words.
- Focus on providing value, instead add another 5 paragraphs to your article.
10. SEO Friendly Blog Post: Inbound links, outbound links
Inbound link is when other blogs are linking back to your blog or content (AKA: backlinks). Outbound link is when you are linking out to other website or content.
Neil Patel has put together 13 ways on how you could decrease your website bounce rate article, you might want to check out.
Google considers your SEO blog post to be relevant when you include links in your article…
…let put aside SEO, reference might be important, right?
If an article talks about how to lose 50 pounds in 1 day with no back up to it, would you believe it or follow the advice?
…when people don’t like the idea of an article, they go away fast,
And therefore, your bounce rate keeps increasing…
Note: As your website or blog traffic increase… over time your bounce rate might increase which means people are leaving your site without interact to your content…
…because, the traffic is not targeted to what you’re offering.
What you need to do is: Keep in mind Google loves inbound links and outbound links to consider an article to be relevant, and therefore increase your website ranking via creating SEO friendly blog posts.
11. Content Frequency: Publish & Promote / Just Promote 1 Piece of Content
As mentioned Derek Halpern from Social Triggers and Brian Dean from Backlinko, they are focusing on in creating 1 piece of content and promote them.
Either way, it’s work.
Neil Patel is an example of publishing article and promote. As you can check Neil’s articles are full of insights and sharing with his audience step-by-step to get things done.
In other words, only publishing fresh content is not enough to rank on Google #1 page.
For example: referring back to the how to lose 50 pounds in 1 days…
but without facts or tips that make people fall in love…
…your readers won’t share or comment, your blog post can only go so far.
Bottom line: Use the Skyscraper Technique by Brian Dean to craft unique content and proven content….
Then use the Drafting Technique by Derek Halpern to promote your article using guest blogging.
12. SEO Plugin: Improve your SEO Friendly Blog Post, with this…
There are two plugins that help you with crafting your blog post, they are All in One SEO and Yoast SEO.
Yoast is better…
…but see for yourself. Yoast could help you better with crafting an SEO friendly blog post…
This is why… look below,
As you can see, by following the traffic light will definitely make you a great SEO friendly blog post.
If you’re not doing something right? Yoast SEO will give you a signal and all you have to do is adjust it until the traffic light turns to green.
Therefore, download Yoast SEO using the link above…
If you want to see a comparison of Yoast SEO and All in One SEO, head on.
SEO is quite confusing, but by slowly absorbing information and you’ll be able to identify the myth of…
…SEO experts talk about.
If you want to learn more about SEO?
Check out Neil Patel’s blog and Brian Dean’s SEO training.